Do you need some tips for your fashion photography?
Forging a career on fashion shoots has a strong allure for many budding photographers, and it’s not difficult to see why. Fashion is one of the biggest industries in the world and is only growing more powerful, yet market saturation has done little to diminish the air of glamour that surrounds it in the public eye. Done well, fashion photography can deliver some of the loveliest, most arresting images possible within the medium, but as our students will know the reality behind the scenes involves a lot of grit and hard work. Here are some tips on how the experts achieve those shots.
Accomplished photographers who have worked in fashion editorial like Platon, Rankin, and Norma Jean Roy know that you must experiment with as many angles as possible to get that one money shot. Keep shooting, keep moving. When it comes to posing models, you should work with them to develop a theme that can be posed in several different ways while you work around them.
Get lighting right
First, your camera settings: though you may be used to using it in AV mode when shooting portraits, using manual will give you much greater control, as being able to adjust aperture and shutter speed is useful when working with studio lights and can help in tailoring depth of field to suit your vision. Now get to know your lighting equipment- your shoot may call for a key light like a Broncolor Unilite teamed with some position 2 lights to throw a softer light on the background. You can focus or unfocus the light to get the right quality- do you want it to be a soft or hard light? How far would you like its spread to be? Think about how you want to show the clothes and model at their best and control your lighting to get the right effect.
Photoion’s one day course in fashion photography is run by school founder Ion Paciu, and covers key areas like working with models and handling props and lighting equipment. It offers students the opportunity to learn through practice, with expert feedback given and follow-up assistance from tutors.
Featured image: Fashion cover for VOGUE by David LaChapelle