In today’s Masters of Photography blog we are going to be taking a look at the work of professional sports photographer Adam Pretty. Pretty hails from Sydney in Australia, where he learned his trade and took his first photography job at the Sydney Morning Herald in 1997.
His talent was quickly identified and he was snapped up by Allsports (now Getty Images) in 1998.
The astonishingly high standard of Adam Pretty’s sports action photography has not gone unnoticed in the photographic world, earning him an impressive amount of awards and commissions over the years.
Pretty’s work has taken him across the globe from Australia to the US and eventually to Tokyo where he is currently living and continuing to work. Always looking for a fresh challenge, he has taken a bold step away from sports photography and is now focussing on creating stunning advertising campaigns.
It is for his sports photography however that Adam Pretty’s name will always be remembered. London 2012 became the 5th Olympic Games that he has covered with his bold and impressively creative style, capturing some of the most iconic images to come from these events, images that have been published worldwide.
Pretty has said that as a photographer he believes the Olympic Games to be the premier sporting event, stating: “It’s a compressed version of the human life… It’s the whole range of emotions in a really short space of time.”
Throughout his career Pretty has worked assignments for many high profile magazines and publications including: Time Magazine, Life Magazine, Sports Illustrated, Marie Claire and Harpers Bazaar. More recently his advertising skills have been contracted by the likes of Adidas, Nike, L’Oreal and BMW.
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